V&A has been an award-winning American Honda agency for more than 25 years, and has created a large body of work. Our company was instrumental in helping Honda initiate and market the Honda Riders Club of America, produced nearly 150 issues of the company’s consumer publication, Honda Red Rider magazine, published books, generated thousands of stories and videos for online marketing, and served as Honda’s PR agency for 15 years, creating industry-leading media materials to launch all of the company’s new powersports products and to support Honda’s racing efforts.
V&A publishes several consumer-targeted magazines, including American Honda’s ﬁrst app—Honda Red Rider magazine—and Honda’s ﬁrst all powersports models and accessories iPad app.
NATIONAL CONSUMER ADVERTISING
The Redbook is the “bible” of Honda new models. V&A has published this book since 1993.
Honda Red Rider Magazine
We have produced American Honda’s owner publication, Honda Red Rider magazine, for more than 20 years, and evolved the publication from print, to digital, to the company’s first magazine app available on the iPad.
For more than 15 years, we have assisted Honda’s powersports division in launching every new product to the U.S. market through innovative media marketing. The process often included traveling to Japan to interview the engineers who created Honda’s industry-leading technologies.
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EVENT AND POP MARKETING